Case study
Find the series that converts
For app startups I find the keywords people already search in your niche, test them as short-form video, and double down on the series that convert. Here is how that played out for Hearing Buddy in 2026.
- 210videoscross-posted to 3 platforms
- 730,072viewsTikTok, Instagram, YouTube
- 64,025views, best videoa series video on TikTok
- 3.4x more viewsseries videos vs one-offs
Research
Find the keywords in your niche
I build a keyword sheet for your category: the questions people already type into Google, TikTok, and YouTube, scored by search volume and difficulty. For Hearing Buddy that was 100 video topics across 15 clusters.
Test
Turn every keyword into a video
Each topic becomes a short-form video posted to TikTok, Instagram, and YouTube Shorts the same day. Around 30 a month. The numbers show which hooks land with your audience.
Scale
Find the high-converting series
Winners get a title people recognize and a regular slot. For Hearing Buddy, series videos average 3.4 times the views of one-offs and make up 57% of all views from just 17 videos.
Monthly views by platform
Views per publish month, February to August 2026. Same videos on all three. August is when the series took over.
The series that won
Recurring titles the audience recognizes. Together they are 57% of all views from 17 of the 210 videos. This is what I look for in your niche.
POV: when my ears actually work
The relief of hearing something correctly, for once.
31% of all views from four videos. It drove the August spike on every platform.
- Views
- 229,636
- Best video
- 64,025 TikTok
- Videos
- 4
- Since
- July 2026
Things I thought were normal but actually hearing loss
Realizing the workarounds were symptoms.
Grew out of the signs-of-hearing-loss keyword cluster. Eight versions between March and August.
- Views
- 103,830
- Best video
- 30,486 TikTok
- Videos
- 8
- Since
- March 2026
Things people with hearing loss are tired of explaining
The same five conversations, every week.
The most repeatable format: five versions posted across the summer, with the top one at 22,645 views on TikTok.
- Views
- 85,835
- Best video
- 22,645 TikTok
- Videos
- 5
- Since
- May 2026
Carousels: the same method, no camera
For accounts that can't shoot video every day, I run the test on TikTok photo carousels instead. Hearing Buddy's Dash account is the example: a character account that only posts carousels.
- 190carouselsTikTok photo posts, no video
- 150,796viewsin six months
- 50,102views, best carousela 50-item list
- 95%from For Youreach beyond followers